You will also receive a complementary subscription to the high-content, high-value “Web Impact” e-zine about how to get more value from your business website.
(I will never rent, trade, or sell your information) * = required fieldOne of the biggest problems with most small business websites is that they were launched, and then seemingly abandoned. They have a lovely design, snappy content, and haven’t been touched since 1999. Yikes!
Think about this for a moment – have you ever been investigating a company you might want to do business with… Visited their website… and then wondered if they were actually still in business?
You need to “freshen” the content on your website on a regular basis. How you freshen is up to you:
What you choose to do will have to do with how much content you want to produce, on what sort of schedule, and of what length and type. You can have as many of these different types of frequently updated content as you like.
The key is commitment. Don’t set up a blog if you hate to write and plan to never do it. Don’t add a multimedia section if you only have one video to post.
Do repurpose content you have already created. If you have articles you have published in a trade journal, add them to your site as well. If you video-taped a talk you gave, add that to your site.
You don’t need to post new content every day, but you should be putting something new up at least once a month (preferably every week or more) to show some life on your site.
In addition to showing life on your site, more content allows you to build the know-like-trust factor with your audience, and the search engines visit frequently updated sites more often than ones that aren’t updated. (Google likes live sites too!)
If you don’t have a web developer, or need a website and/or blog that will allow you to update your own content more easily, take a look at the packages I offer – http://www.WholeWebImpact.com/services.aspx, which might be just what you need to breathe new life into your web presence.
