(See bottom of page for comments)

The Whole Web Impact System: Key to Getting More From Your Website

Your Key to Getting More From Your Website

Of course you know you need  a great looking website for your business, but a pretty picture won't necessarily get you business. There are techniques and best practices that will actually enable your website to act as a 24-hour sales staff for you and bring in real customers.

Your website not only needs to be online, but it also needs to reflect your branding and company message, collect leads, have regularly updated content, and bring in traffic. This can be an overwhelming project - that's why I have developed The Whole Web Impact System: a step-by-step plan for creating a website that is visible and gets you clients.

The Whole Web Impact System includes these steps:

  1. Elaborate your Big Vision and create a plan
     Connecting with your vision for your business and who you are here to serve will help us develop the right design for your website. Also, getting clear about what role you want your website to play in your business and marketing will guide our process together. You need to decide what resources you are willing to commit to marketing your website-both in the beginning and on an ongoing basis. We will discuss all these things and will create a guiding Web Business Vision Map which will be followed and revised throughout the rest of our work together.
  2. Develop your brand and visual image
     Having a clear and consistent brand is important online with all the visual clutter out there. We will look at any current identity materials you have (domain name, logo, tagline, colors, etc) or work on getting them established so that everything that follows will reinforce your brand. We will also discuss what sort of image should be projected by your website and work on the website's visual design.
  3. Establish a lead-collection system
     Your website can act as a 24 hour sales staff, not only establishing your brand and disseminating information about your business, but gathering qualified prospects as well! We will look at offering freebies and creating an E-zine that will start generating a list of prospective customers for you.
  4. Get the basics set up
     Once we are clear on your direction and branding, getting your basic website launched is the next order of business. We will put up your essential information-About, Contact, Services Offered, etc. and launch your site.
  5. Keep it fresh
     Now that you've got your website up and prospects are visiting, we will look at ways you can continually freshen your website. A continually changing website sends the message that your business is alive and kicking, as well as establishing credibility through some documented history. News, event listings, an article repository, a blog, RSS, and multimedia can all be considered.
  6. Build connections and relationships
     In this stage we make sure you are set up with the appropriate social media services and sites and hook them together with your website and blog so your message gets more exposure and you begin to make connections with prospects and strategic alliances.
  7. Look into selling online
     If your business lends itself to making online sales, we will consider the various options regarding merchant accounts and shopping carts and make choices that are cost effective and support your long-term business goals.

This system can be used to optimally and systematically create your web presence in a way that enhances your marketing efforts and gets you results.

If you would like more information about The Whole Web Impact System and how I use it to help professionals get great results with their websites, please read the Interview with Heather.

Curious about whether The Whole Web Impact System can make a difference in your business' website? Contact me today to discuss your unique needs.